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Non-metros have outpaced big cities’ EV demand by several times, ET Auto

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The Sabera Desk
The Sabera Desk
Verified writer at TheSabera

Sales of nearly 500 units of the luxury EV in the first three months of the year have already crossed all recorded volumes for 2022.


At nearly 500 units, luxury EV sales in the first three months of the year have already surpassed the volume recorded in 2022.

Electric vehicles (EV) sales, which were once limited to big cities like Delhi, Mumbai and Bengaluru, are seeing traction in non-metro markets, owing to the availability of more models in the mass segment, proliferation of charging infrastructure and low running cost adoption. Quick to pick up. Mercedes, BMW, Audi and Volvo are seeing similar acceptance beyond the big cities.

Tata Motors, which accounts for over 80% sales in the electric four-wheeler segment, had almost a quarter of its Tiago EVs for first-time buyers in states such as Bihar, Madhya Pradesh, Uttar Pradesh and Andhra Pradesh.

In Ather Energy, non-metro centers contribute to 53% of its total electric scooter sales.

in the luxury segment Mercedes-Benz says that the level of customer awareness and interest in Tier II-III markets is at par with large metros.

Santosh Iyer, managing director, Mercedes, said, “It is convenient for customers in these smaller markets to have at-home charging as they have independent houses. We have seen luxury EVs heating up in Cuttack, Karnal, Kozhikode and other markets.” Benz India.

about 500 units sold In the first three months of the year, luxury EVs have already surpassed the volumes recorded in 2022.

Overall, sales of electric cars are expected to more than double in 2023 to cross the 100,000 mark for the first time, with manufacturers ranging from Maruti Suzuki to Hyundai Motor India and Tata Motors will have over a dozen models lined up for launch over the next two to three years.

Vivek Srivatsa, Head of Sales, Marketing and Service Strategy, Tata Passenger Electric Mobility, said the acceptance of EV technology in the Indian market has increased manifold, with “good demand” coming from Tier II-III cities.

better developed ecosystem

“Customers are now realizing that the barriers to adoption – in terms of range, charging and cost of ownership – do not exist,” said K Srivatsa.
Tata Passenger Electric Mobility. “They are fully aware of the benefits of electric vehicles and are ready to make that transition. For them it is now a matter of when they will buy an EV, and not whether they will ever buy an EV.”

He said that driving an electric vehicle for 1,000 km per month can result in a monthly savings of Rs 7,000. The cost of driving an EV is ₹1 per km, while that for an internal combustion engine (ICE) vehicle is around ₹8 per km.

Mercedes-Benz India’s Iyer said that when offered equal ICE and EV options, customers are increasingly opting for the latter.

“For example, the EQB has gained more traction than the GLB, underscoring the growing popularity and viability of EVs,” Iyer said. “We’ve had sales in the high three digits, and on average, our EVs” have a waiting list of two to three months. Mercedes expects electric vehicles to account for a quarter of total sales over the next four years.

bookings on the rise
on opponent
BMW, EV sales are on the rise, with the company receiving inquiries and bookings for its range of EVs across the BMW and MINI brands from cities such as Chandigarh, Lucknow and Kochi. Vikram Pawah, President, BMW Group India said that the adoption rate in markets outside metros will help in boosting customer confidence on a large scale.

BMW Group India to sell 347 electric cars in 2022, he said, adding, “Customer inquiries were more than three times this number, but due to supply constraints, we were unable to sell more.”

Pawah said, “The response and demand has been phenomenal. The BMW ix, the Mini SE and the BMW i4 were sold out at launch. We are seeing a similar response for the BMW i7, which was launched just a few weeks back. ” “The average waiting period is currently up to six months depending on the model. We expect that with increasing demand and better supply, the contribution of EVs will increase to 10% of total sales.”

Audi expects 15-20% of its sales to come from EVs over the next five years. “From 2033 we will only launch electric cars globally,” said Balbir Singh Dhillon, head of Audi India. “This strategy is aligned with the Indian market as well.”

  • Published on April 18, 2023 at 08:24 am IST

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Non-metros have outpaced big cities' EV demand by several times, ET Auto

Non-metros have outpaced big cities' EV demand by several times, ET Auto

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Non-metros have outpaced big cities' EV demand by several times, ET Auto


This news is auto-generated through an RSS feed. We don’t have any command over it. News source: Multiple Agencies: Autocar India, hindustantimes, economic times, autonews

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