Amazon Prime Video subscribers will also reportedly start watching Amazon Mini TV content on the platform. According to afaqs!, the streamer will integrate an ‘ad-supported’ content carousel in the coming weeks, broadening its reach beyond the default Amazon Shopping app. It’s unclear what this change will look like, as by default you’ll only get skippable teaser ads for other Prime Video Originals when streaming content. As per the report, the integration is currently being beta tested on select paid accounts, with a full rollout expected ‘soon’.
Obviously, there must also be a way to get rid of those ads, which begs the question of whether Amazon India plans to hike subscription prices for Prime features, or introduce an entirely new tier. Is. The report states that these changes were announced by Prateek Udeshi, Head – Agency & Video, Amazon Ads during the second day of the ongoing GoaFest 2023 event. Udeshi said advertisers will be able to feature any new launches, product promotions or brand extensions on the platform. “Additionally, the avenue also enables brands to place links to their showcase pages or brand stores,” it reads, which is a wild maneuver for Amazon Prime Video, which has typically touted ad-free content as a major advantage. seen as
For what it’s worth, it sounds like the ads will be strictly limited to the mini TV content carousel, though, so I imagine it’ll be jarring nonetheless. The content will be available in the Prime Video app as well as on desktop (browser) – hopefully, it’s located a few scrolls down and not smack dab on the homepage.
In April, Amazon Prime Video signed a deal with Paramount Global Content Distribution to expand its Indian catalog with four new shows. Star Trek: Discovery, The Stand, The Mayor of Kingstown, and Yellowstone prequel series 1883, are all now included as part of the general subscription at no additional cost. Among them, Star Trek: Discovery was originally available on Netflix in India but pulled out of the platform before the season 4 premiere. This new deal brings the entire arc to Amazon’s streamer, in addition to serving as the home for the upcoming fifth and final season.
Most recently, Amazon spun off its existing distribution team into a new entity — Amazon MGM Studios Distribution, which will license content like Emmy-winning The Marvelous Mrs. Maisel, Hunters, and more to other streaming platforms and third-party media. a bunch of MGM properties including James Bond And rocky The addition of ad-supported VOD will likely be available for purchase in the form of free or basic cable TV. The plan is to expand Prime Video content outward and generate more revenue by adding to MGM’s distribution setup.
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This news is auto-generated through an RSS feed. We don’t have any command over it. News source: Multiple Agencies: hindustantimes, techrepublic, computerweekly,
