JioCinema sets new viewership record of 24 million views during RCB vs CSK IPL match

JioCinema broke its own viewership record, crossing 24 million viewers during the Chennai Super Kings vs Royal Challengers Bangalore match. This is the highest ever viewership for any match in the current IPL 2023 season, with JioCinema breaking its own previous record of 22 million which was set on 12 April. In the last over of the second innings of the match, this number reached 24 million viewers on Jio Cinema. Chennai Super Kings won by 8 runs in a thrilling match.

The BCCI gave the TV and digital broadcast rights of Tata IPL 2023 to different companies and Digital is getting the direct benefit of this. JioCinema is streaming IPL matches this season for free for all, as the streaming platform does not yet have a subscription model. This has helped in increasing the viewership of IPL through the increasing popularity of digital streaming. Additionally, JioCinema has also improved the stream quality from this season, offering IPL 2023 streams in Ultra-HD resolution for all matches, as well as support for commentary and graphics in multiple languages ​​and various user-selectable camera angles. is offered.

The 24 million viewership achievement is particularly impressive considering that the 2019 season finale had recorded the highest number of 18.6 million viewers on Disney Hotstar prior to JioCinema’s foray into the segment. IPL is currently in its league phase and so far, JioCinema has broken all previous viewership records for the tournament. As the IPL moves towards the finals, the viewership of JioCinema is expected to increase further. The company claims that millions of new viewers are connecting with IPL daily through its streaming app.

The streaming service is expected to start charging subscription fees after the conclusion of IPL 2023, and has also announced a huge film and web series slate of content coming to the streaming platform in the coming months. The platform was also the streaming partner for the 2022 FIFA World Cup, although securing the rights to the IPL has been a significant boost for JioCinema, given India’s preference for cricket over other sports.