Twitter will soon start paying verified content creators for ads in their replies, with the first payment block of about $5 million, company owner Elon Musk said on Friday.
“Note, creators must be verified and only ads served to verified users count,” Musk, the billionaire who bought Twitter last October, said in a tweet.
Ever since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.
The move comes as Twitter’s newly named CEO, Linda Yacarino, an advertising veteran from NBCUniversal, is set to take the helm at the social media platform.
In March, Musk said the messaging service fetches about 5 or 6 cents an hour of attention from users and could increase it to 15 cents or more with ads that are more relevant and timely.
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